Summary: Anchoring and framing are two powerful cognitive biases that shape buyer decisions. This article explains what each bias is, summarizes evidence from classic and modern research, compares practical use cases for pricing pages, and offers ethical, testable recommendations to boost conversions. Why this question matters Pricing pages are where psychology meets revenue. Small changes … Read more
Marketing is persuasion — but when you misunderstand human psychology, even the best product can underperform. This article outlines the most common psychological marketing mistakes that hurt conversions and revenue, explains the cognitive mechanisms behind them, cites research and statistics, and gives practical fixes you can implement today. Why psychology matters in marketing At its … Read more
Sales is applied psychology. Understanding how clients think, feel, and decide lets you design conversations, offers, and processes that convert. This guide synthesizes cognitive science, social psychology, and practical sales methodology into concrete techniques and daily exercises. Why sales psychology matters Decisions are rarely purely rational. Buyers use heuristics, are influenced by emotions, and rely … Read more