NeuroViaC

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Sales & marketing

Psychological Marketing: Common Mistakes That Affect Sales

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Psychological Marketing: Common Mistakes That Affect Sales

Marketing is persuasion — but when you misunderstand human psychology, even the best product can underperform. This article outlines the most common psychological marketing mistakes that hurt conversions and revenue, explains the cognitive mechanisms behind them, cites research and statistics, and gives practical fixes you can implement today. Why psychology matters in marketing At its … Read more

Sales Psychology: Techniques to Understand Clients and Boost Conversions

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Sales Psychology: Techniques to Understand Clients and Boost Conversions

Sales is applied psychology. Understanding how clients think, feel, and decide lets you design conversations, offers, and processes that convert. This guide synthesizes cognitive science, social psychology, and practical sales methodology into concrete techniques and daily exercises. Why sales psychology matters Decisions are rarely purely rational. Buyers use heuristics, are influenced by emotions, and rely … Read more